BOODY has been actively promoting diversity, not only as a matter of social responsibility, but also because BOODY believes diversity makes sound business sense and creates competitive advantages.

In business, companies that focus on strategy and strive to create value for all stakeholders are most likely to succeed. To thrive in the global economy, organizations need the capability to understand and reflect diverse human experiences within their operational markets.

It is unreasonable to expect specific age groups or cultural groups to inherently understand how to appeal to customers worldwide. The richest solutions emerge when diverse groups collaborate to identify needs and develop innovative proposals. These solutions originate from people of all ages, genders, organizational levels, and cultural backgrounds.

Diversity is recognized as a bridge connecting BOODY with its customers. Ideally, BOODY mirrors the realities existing within its customer base. We regard diversity as a strategically vital component of our operations. For this reason, BOODY is establishing necessary structures, environments, and objectives to ensure sustainable high performance.

BOODY will continue advancing diversity to create the greatest value for customers across the globe.